When I was going through High School, there was an acquaintance who was two years head of me. Johnny Palmer (Wikipedia Page) loved to do magic, specifically the close-up things where you are within arms reach. He could move each finger individually (try it, you probably can't), and he had a line where right before a sleight-of-hand trick he would say something like, "I want you to watch my hands carefully. At no time will my fingers leave my hands." Johnny taught me about misdirection. About how you have one hand over here doing something flashy and flamboyant to keep your attention, while the other hand does the work to complete the illusion.
The title of this post is meant to imply a Magician's title, not my personal appraisal of his performance to date.
President Trump is doing the same thing with the media. For months, Trump has been training the MSM to jump whenever he says something on his Twitter account. Now that he is the Chief Executive, Trump has the MSM fully distracted. Whenever Trump says something like "Massive Voter Fraud" the MSM does a "LOOK! SQUIRREL!!!" and expends hours of research and column-inches of space on unverifiable numbers, while Trump goes and does what he wants to do.
Trump is not stupid. He is manipulative, he may be bat-shit crazy, he also probably has a hidden agenda. But he's not stupid.