The term "business model" refers to a written plan that identifies what a company sells and how they intend to make a profit out of selling it.
Here are some examples:
Movie Theater: In case you didn't know it, the theater makes no money off ticket sales. The $17+ you paid to watch a movie all goes to the studio who produced it. The theater makes its money from concessions. All the profits from that hideously expensive popcorn, hot dog, candy and soda is what keeps the theater showing movies.
Social Media: If you didn't know it, YOU'RE THE PRODUCT. Actually, your eyes and attention, and by extension your money. You are sold the concept of "keeping in contact with friends and family, groups, etc." by browsing through Social Media (Facebook, YouTube, Parler, Rumble, Twitter and so on) and when you do so, you see advertisements in your stream. This is why they use a variety of methods to give you recurring dopamine hits. That rush of excitement you feel when you see a notification that someone liked or responded something you said? That's a dopamine hit.
I gave these examples so you can understand the next one.
Advertising has been explained to me as "The science of arresting the human intelligence long enough to get money from it." And yes, it is a science. A lot of behavioral science studies are conducted to determine colors, layout and every microscopic detail about how to maximize the impact of an advertisement.
The news networks (ABC/CBS/CNN/NBC, et.al.) sell you panic and fear disguised as "information." Just the term "Breaking News" elicits a massive dopamine hit. Pay attention to the adjectives used as well. Here's an example:
A group of patriots stormed the Capitol on January 6th, attempting to stop the Senate from certifying the Electoral College votes. These patriots believe that several states .
You feel a strong urge to stop what you're doing to see what it is, even though you're late getting your spose to the hospital for an operation. The longer they can keep you glued to whatever you're watching them on, the more advertisements you see and when it comes time to make a purchase of whatever kind, the advertising has convinced you to buy that particular brand or model.
While the term "clickbait" is relatively new, the concept is not. I remember a story from the 50's about a Dwarf Gypsy fortune-teller who escaped from a county jail. The local newspaper's headline the next day was "SMALL MEDIUM AT LARGE."
Printed media does the exact same thing. The covers have "clickbait" headlines in an effort to grab your attention, get you to pick up their magazine/newspaper. At that point they have you. From that point it's a very small step to throw the magazine into your cart and buy it. The actual chances that you'll read it when you get home are small, but you bought it and that was the point..