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I wrote this in 2014 when I was using Wordpress for the blog software about an "emotional index." I have not imported that post into Joomla (yet) so here is the important part:

Words have what is called, for a lack of a better term, an "Emotional Index." This means that a word or term will cause an emotional response in the person hearing or reading the term. The word "Friend" produces a positive index because we think of our friends and our connection with them when we hear or see the word. Likewise, "Enemy" produces a similar number but in the negative direction.

So, when Liberals try to convince you to like something you don't like, they will change the terms, from words that have a strong negative index, to words with either a less negative index, or even a positive index. If they can, they will use words outside of the vocabulary of a average person, then define the word how they want it defined, rather than what it really means.

Case in point: "Illegal Aliens," used to denote citizens of other countries who are entering the United States without following the laws and procedures established for the orderly processing of people who wish to become Citizens of the United States. Liberals don't like that term, because, "People are not illegal." So, they want you to use the term "Undocumented Immigrant." When we use the term "Alien," we are talking about definitions like,"a foreigner, especially one who is not a naturalized citizen of the country where they are living," or "relating, belonging, or owing allegiance to another country or government." To prefix the term "Alien" with "Illegal" you are stating that a citizen of one country has moved to another country and is now living in the second country without going through the process as defined by law to renounce their citizenship of their former country.

Now let's take a look at the second term, "Undocumented Immigrant." Both of these words have way lower negative index scores than the first term. After all, the United States is a nation built on immigrants, wasn't it? So, we switch from "Alien," which also means unfamiliar, while also invoking at least some fear, because people instinctively fear that which is unknown, or alien to them. Thus we change from a big negative index, to a neutral or even a positive index. Then the prefix adjective, "Undocumented," which means "not supported by documentary evidence." We can rationalize this by saying, "If I'm driving my car and don't have my drivers license when I get stopped, I'm undocumented." Or you can think about that "undocumented expense report" because you didn't provide the necessary paperwork to justify your claim. You can almost begin to think that the Undocumented Immigrant belongs here, they just haven't made it through the bureaucratic red tape to become full citizens yet. Again, when comparing the indexes between "Illegal" and "Undocumented," the index is way lower for the latter.

I bring this up because if you haven't noticed the MSM has decided to change the words used to describe President Trumps actions to undue the Socialization of the United States.

Case in point: Trump Pulls Back Obama-Era Protections For Women Workers.

Do you see it? The word "protections" is used rather than "Executive Orders." When you actually read the article, it says this:

On March 27, Trump revoked the 2014 Fair Pay and Safe Workplaces order then-President Barack Obama put in place to ensure that companies with federal contracts comply with 14 labor and civil rights laws. The Fair Pay order was put in place after a 2010 Government Accountability Office investigation showed that companies with rampant violations were being awarded millions in federal contracts.

So this Obama EO merely mandates that agencies contracting out for goods and services follow the law instead of going with who pays the better bribes. Because if the agencies performed their due diligence in screening bidders, this wouldn't happen, right?

Now if I were to write the headline to be more accurate, it would say "Trump Revokes Obama Executive Order For Women Workers." Reading my version, your reaction is probably either "meh, so what?" or "Hell yeah! Get rid of those Obama Executive Orders!" Reading the original headline gives the impression that Trump actively hurt women workers. Which is BS, because Obama's EO merely reminds government agencies that for contracts over $500k, the agency must make sure that the bidder is in compliance with existing law.

(Side note: In doing research on this, I found a whole bunch of juicy stuff on the gender pay gap that merits its own post. Stay tuned for that! But I digress)

So, "Rolling back PROTECTIONS" is a lot more inflammatory than "Rolling back EXECUTIVE ORDERS." See what I mean? Of course, if this were 2009 and Obama was rolling back Bush EO's, would the headlines say the same thing? I think it would be quite the opposite.